Google Game Changer for Mobile Search

With what seems to be one of the biggest changes to search engine ranking since Panda and Penguin, Google will begin rewarding mobile-friendly sites in SERPs (Search Engine Results Pages) on April 21st.

Having a site that is mobile friendly has already been a strongly recommended best practice for the past few years – gaining importance as we move to doing more with our smartphones and tablets then ever before globally.

Now Google wants to make it mandatory if you want to rank when a potential customer is looking for your products or services on a mobile device. If you are confident your site is already mobile friendly you needn’t worry.

If you are not certain whether you need to make any improvements to your online business hub (AKA your website)? There are two quick ways to check. You can quickly check to see if Google already considers you site mobile friendly by looking yourself up in Mobile search if the description for your site(under the title and link) begins with “mobile friendly” you are good to go.

You may also go to the Google Mobile-Friendly Test enter your URL and see if Google thinks your site is “awesome”.

There are almost 200 signals that are used to determined your mobile friendliness. The quote from Google to position this new update is; “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.””…users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Want more information on getting mobile friendly? Check the Mobile Sites section in Google Webmaster tools.

Or contact us if you would like someone to help you clearly understand your options and adapt your website to be mobile friendly.

By Susan Ward|April 19th, 2015|Blogging, SEO|Comments Off

About the Author: Susan Ward

I work with small businesses and solo-preneurs to develop strategies, do competitive and SEO research, create websites, blogs, collateral and emarketing to help them visually and functionally support their brand, resonate with their customers and set them apart from their competition. I enjoy the privilege of getting to know other small business owners and solo entrepreneurs and learning about their unique business challenges. What I do isn’t for everyone, it works best for those with clear expectations and who are open to learn and have a specific budget. People tell me I am especially good at guiding them and helping them understand. There is a huge personal benefit to my business – building new relationships and enjoying the satisfaction of watching the strategies and tools we build together have a direct affect on their business growth and seeing the control gained over these tools build confidence in building their businesses.

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