“Everything Changes” ~ Heraclitus
Technology change is decidedly a constant in our lives. Evolution of best practices to maintain a secure and well ranking website are also a way of life.
A very important and relatively new best practice has evolved to a requirement over the past year.
SSL (Secure Socket Layer) is nothing new.
However, the need […]
If You Build it, Will They Come?
They will come if you are very clear about who “they” are, if you are armed with a little competitive knowledge and determined to be persistent with simple, authentic, care and feeding; adding content to your website consistently and amplifying it regularly through social media.
The idea of building […]
To many small business owners and sole proprietors, Search Engine Optimization (SEO) is a bit of a mystery or they believe it is too complicated and expensive to get into. As there is truly an almost endless list of things that can be done to maximize SEO, in my experience it becomes an unnecessarily daunting project […]
With what seems to be one of the biggest changes to search engine ranking since Panda and Penguin, Google will begin rewarding mobile-friendly sites in SERPs (Search Engine Results Pages) on April 21st.
Having a site that is mobile friendly has already been a strongly recommended best practice for the past few years – gaining […]
Not having enough time is the #1 objection I hear from most Small Business clients when encouraging them to begin blogging and to also consider amplifying that value with Social Media. Quite simply, writing a Blog is still one of the best ways to feed search engines with their favourite food; consistent, fresh, searchable, relevant […]
