BoostBiz

About Susan Ward

I work with small businesses and solo-preneurs to develop strategies, do competitive and SEO research, create websites, blogs, collateral and emarketing to help them visually and functionally support their brand, resonate with their customers and set them apart from their competition. I enjoy the privilege of getting to know other small business owners and solo entrepreneurs and learning about their unique business challenges. What I do isn’t for everyone, it works best for those with clear expectations and who are open to learn and have a specific budget. People tell me I am especially good at guiding them and helping them understand. There is a huge personal benefit to my business – building new relationships and enjoying the satisfaction of watching the strategies and tools we build together have a direct affect on their business growth and seeing the control gained over these tools build confidence in building their businesses.
http://www.pinterest.com/boostbiz/

Digital Marketing Is Simple, Not Easy.

“If You Build it They will (likely not) Come” 
They will come if you are very clear about who “they” are, if you are armed with a little competitive knowledge and determined to be persistent with simple, authentic, care and feeding; adding content to your website consistently and amplifying it regularly through social media.
The idea […]

By |August 3rd, 2017|SEO|0 Comments|

SEO for SMBs Simplified – Quick Wins

To many small business owners and sole proprietors, Search Engine Optimization (SEO) is a bit of a mystery or they believe it is too complicated and expensive to get into. As there is truly an almost endless list of things that can be done to maximize SEO, in my experience it becomes an unnecessarily daunting project […]

Google Game Changer for Mobile Search

With what seems to be one of the biggest changes to search engine ranking since Panda and Penguin, Google will begin rewarding mobile-friendly sites in SERPs (Search Engine Results Pages) on April 21st.

Having a site that is mobile friendly has already been a strongly recommended best practice for the past few years – gaining […]

Curate Content for Variety and a KISS Blogging Break

Not having enough time is the #1 objection I hear from most Small Business clients when I encouraged them to start a blog and to get started or plan to be more active in Social Media. Quite simply, writing a Blog is still one of the best ways to feed search engines with their favourite food; […]

Frequently Asked Questions – Self Hosting

#1 Q. What is the difference between a HOST and a DOMAIN?
#1 A. When a web user enters your domain name into a browser address bar, the browser is picking up your hosting server’s IP address to find and serve to that user your site files displayed as a web-page.
 
In the early stages of […]

Why Blog?

I thought this an appropriate subject for my long overdue first blog post since it is one of the most common questions my clients ask.

For ten years I have advocated to my customers that fresh, informative, relevant and authentic content is one of the best things you can do for your web presence – […]